Rainbow Organic Farms received three Phase II awards from USDA that resulted in the formation of the Good Natured Family Farms (GNFF) alliance of over 160 family farms in eastern Kansas and western Missouri that market their farm produce through a chain of supermarkets in Kansas City. More recently they have expanded their program to the inner city areas of Kansas City and are making GNFF produce available to inner city residents through Hallmark Corporate headquarters and inner city churches and schools.